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Top Tips to Stand by your Small Business This Diwali

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Top Tips to Stand by your Small Business This Diwali

Everyone is looking forward to Diwali for a variety of reasons. Some may be because it celebrates the victory of good over evil and that evil has indeed been defeated. Some may be because of the famous parades and festivities that the occasion brings with it. For others, the reason is merely to have fun and celebrate together without taking life too seriously. 

Whatever the reason, there is one thing that all brands, big or small, agree upon – Diwali has become a very lucrative time for most people. A large number of businesses have found that it is during this time that their sales go up. With the festive season drawing closer, many small businesses find it important to make necessary preparations for the coming days.

Diwali will soon be upon us this year too, and it is high time that small business owners start thinking about those elements that will likely cause them trouble.

So here are a few things that they should keep in mind:

1. One of the most important things that small business owners need to remember is that Diwali time is also when there will be excessive electricity use and thus higher demand for it. So, Small Businesses must make sure that they understand their local electricity provider and at least ask them to look into any issues that might arise during this time of the year.

Diwali is one of the most important days in Indian culture, and it’s a time when families from all walks of life come together to light lamps and share meals and gifts. Many people will celebrate this festival with their loved ones, Hindu, Sikh, or Buddhist. And whether you’ll be spending the day with your mom in a warm and loving atmosphere or looking to increase sales at your small business during a busy period, some simple tips could make all the difference.


Here are our top tips to help you tackle the Diwali period like a pro and help your small business grow.


1. Go Digital

The growth of mobile use in India is staggering, with 25 million new users being added every month. In July this year, total active cell phone users exceeded 4 billion globally, meaning that more than half of the world’s population now uses one mobile device or another. So if you haven’t gone digital yet, take advantage of Diwali as an opportunity to invest in new technology. You can use Marketing Images and Marketing Videos to promote your business.

2. Make Your Business Social

Social media is a great way to promote your business and increase brand awareness, but it’s even more important this year. Giving away gifts to your social media fans can lead them to become potential leads and customers, so give them something they want – maybe a voucher that they can use in your store. 

3. Online Ad Campaigns

A lot of people are visiting websites to shop online during Diwali. You can make Diwali offer posts as well.

4. Make sure you have enough stock for the festive season ahead – don’t be caught out! Keep a close eye on your inventory levels and avoid underestimating demand.

5. Double-check that your delivery methods account for any potential gridlock. Make sure you’re prepared for the rush and know your delivery plan to a T.

6. Consider offering customers a discount code or coupon during the festival. This will allow you to stand out from the crowd and may encourage them to use your services once or twice more throughout the season.

7. Have a solid plan to ensure the business can continue during the festivities.


Final Words:

Small businesses worldwide are ready for a day of celebration known as Diwali. This time of year is about being with friends and family and enjoying the festive atmosphere. For businesses, however, it means working hard and staying late to ensure customer orders are delivered on time.

In the spirit of Diwali, we’ve put together a list of top tips for you to use this Diwali.

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