Light Up Your Business This Diwali With Best Marketing Ideas
Diwali, the festival of lights, is one of the most significant events in India. It is the perfect opportunity for brands to get creative to engage their customers and promote their products or services. Brands always mark their calendars before Diwali arrives, intending to connect with customers, engaging them with creative Diwali campaigns or ads, and creating a powerful brand reminder. Surfing on this big day, brands are working on creative Marketing Ideas with their creative Diwali ads to retain the true essence of the festival.
Here are four Diwali campaign ideas to increase your sales.
Start Selling Online
Many micro and small business owners know they should sell online but don’t know how. Sell your products on this Diwali web with an online store – including secure payment processing, shipping, inventory management, and a suite of marketing tools. You can try it for free – no obligations and nothing to undo if you don’t like it.
Create Special Packages
Next on our list of Diwali campaign ideas is grouping, a strategy that works exceptionally well during the gift-giving season. By offering bundled items, you’re selling a bundle of goods or services for less than you would charge if the customer bought them all individually.
How to light up a business?
First, define your customer’s needs. Dive into all the marketing information at your disposal and discover buying trends. Then group the items that the customer has shown a preference for. Always incorporate complementary products/services.
A shoe shine maintenance kit will go well with a new pair of shoes, phones with cases, chargers, etc.
The easier it is for customers to immediately see how the items in the package go together, the more attractive the offer.
Spice up packages by offering mixed items in one of the following ways:
● Digital + Physical Products: For example, a particular Diwali recipe e-book to accompany the purchase of cookware.
● Services + physical products: A special shampoo package may be offered to customers who pay the full-service fee for a manicure and pedicure.
● Popular products + lesser known products: For example, a festive color pack and another niche product.
Whichever way you choose to combine, always bet on products or services guaranteed to generate maximum sales. For example, Amazon encourages affiliates to add best-selling subcategories during the Diwali season. Even a minimal discount rate for these products will still attract customers and generate significant sales.
Personalize Your Offers
Email marketing is the most effective holiday marketing channel for at least 60% of Businesses. Start preparing your mailing list for the holiday sale if you haven’t already.
Messaging tools like those in your online store allow you to divide your customer list into groups with similar interests and characteristics. This way, you can better tailor your email to each group. This way, you will get a much better response rate. There are many ways to split or segment your list, one of them is
This method groups customers according to their seniority. For example, new customers versus existing customers, the two groups have quite different expectations and needs. While new customers may be more interested in one-time bargains and offers, your existing customers can opt for long-term rewards like loyalty points.
Use limited quantities to boost sales.
The good news is that this time of year offers an opportunity to try out Diwali promotion ideas and possibly generate revenue for your business. The bad news is that hundreds of other companies also offer special discounts aimed at similar shoppers.
Here are some ideas to get you started:
● Offer a discount for the first x number of buyers (first 20, first 50, etc.).
● Limited Diwali special offer to a specific day or a few hours. Associate an offer with availability – i.e., “the offer is valid while the stock is last.”