This article will cover the history of the India v. Pakistan rivalry, and how it has shaped the two countries on their relations. It will also discuss how the rivalry was one of the most intense sports rivalries in the world, and many brands have taken advantage of this sporting event and utilized it in moment marketing.
The India–Pakistan cricket rivalry is one of the most intense sports rivalries in the world. The tense relations between the two nations, resulting from bitter diplomatic relationships and conflict that originated during the Partition of British India into India and Pakistan in 1947, the Indo-Pakistani Wars, and the Kashmir conflict, laid the foundations for the emergence of an intense sporting rivalry between the two nations who had shared a common cricketing heritage.
The two sides first played in 1952, when Pakistan toured India. Test and, later, limited over’s series have been playing ever since, although a number of planned tours by both sides have been canceled or aborted due to political factors. No cricket was played between the two countries between 1962 and 1977 due to two major wars in 1965 and 1971 and the 1999 Kargil War and the 2008 Mumbai terrorist attacks have also interrupted cricketing ties between the two nations.
What is a Stunning India vs Pakistan Game?
The stunning India vs Pakistan Game is a record breaker. Sky Records Highest Ever Date Night Ratings were achieved for the match. The game attracted over 3 billion viewers worldwide, making it the most-watched cricket match in history. It has been the most watched live sports event in India and the Middle East.
The stunning India vs Pakistan Game was an exciting contest between two evenly matched teams. Fans of both countries were on the edge of their seats with anticipation as each ball was bowled and the fielder took to the field. The game ended in a draw, but it was clear who the victor was – India!
The much-awaited encounter between the two neighbors attained a record viewership of 20.02 points, unheard of in the Indian television space. Cricket has led to a 514% increase in the ratings for all channels operated by Star India – 1.17 million viewers.
How does audience size compare to other sporting events?
The biggest sporting event of the year, the cricket World Cup, had an audience of over 1.2 billion people across all platforms. The event was covered by a total of 738 media outlets worldwide. India’s stunning victory over Pakistan in the semi-finals is set to break all records. According to Sky Sports, their highest ever date night ratings have been recorded with a total audience of 9.3 million viewers watching the game on TV and online. This surpasses the previous record set by the England vs West Indies match in 2015 which had an 8.4 million audience. It is clear that cricket is still hugely popular around the world and audiences are keen to watch any and every match.
How Brands utilize this insane cricket craze in their moment marketing opportunity.
Cricket between Ind and Pakistan has always been the target of brands to leverage the opportunity through social media through different creative posts, memes, and videos.
Enjoy, some amazing Creative from different brands.