{"id":756,"date":"2022-09-01T18:14:40","date_gmt":"2022-09-01T12:44:40","guid":{"rendered":"https:\/\/brands.live\/blogs\/?p=756"},"modified":"2024-04-29T18:08:20","modified_gmt":"2024-04-29T12:38:20","slug":"what-makes-a-good-logo","status":"publish","type":"post","link":"https:\/\/brands.live\/blog\/what-makes-a-good-logo\/","title":{"rendered":"WHAT MAKES A GOOD LOGO?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"756\" class=\"elementor elementor-756\">\n\t\t\t\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-e7f60b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7f60b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5435d7f\" data-id=\"5435d7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7490a98 elementor-widget elementor-widget-text-editor\" data-id=\"7490a98\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p>A logo is your client\u2019s first impression of you. So make sure that it expresses exactly what your business stands for. A good logo comprises many small things. Small adjustments can make a big difference. Here are some points to keep in mind while making the perfect logo.<\/p>\n<h1 style=\"margin-top: 0px; margin-bottom: 0px; text-transform: uppercase; color: #202124; font-family: Inter, sans-serif; text-align: center; background-color: #f5f7fc;\"><span style=\"font-weight: bolder;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-730 size-full\" src=\"https:\/\/brands.live\/blogs\/wp-content\/uploads\/2022\/09\/2-1.jpg\" alt=\"\" width=\"2000\" height=\"2000\" srcset=\"https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/2-1.jpg 2000w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/2-1-300x300.jpg 300w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/2-1-1024x1024.jpg 1024w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/2-1-150x150.jpg 150w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/2-1-768x768.jpg 768w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/2-1-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/span><\/h1>\n<p>\u00a0<\/p>\n<ul>\n<li>\n<h1><span class=\"ez-toc-section\" id=\"Be_conceptual_not_literal\"><\/span><strong>Be<\/strong><b> conceptual, not literal.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/li>\n<\/ul>\n<p>Conveying your design concepts with out-of-the-box ideas creates a long-lasting impression. Don\u2019t stick to the conventional literal conceptualization. Get creative in portraying your ideas.<img decoding=\"async\" class=\"aligncenter wp-image-734 \" src=\"https:\/\/brands.live\/blogs\/wp-content\/uploads\/2022\/09\/3.jpg\" alt=\"\" width=\"2000\" height=\"2000\" srcset=\"https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/3.jpg 2000w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/3-300x300.jpg 300w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/3-1024x1024.jpg 1024w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/3-150x150.jpg 150w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/3-768x768.jpg 768w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/3-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>\n<h1><span class=\"ez-toc-section\" id=\"Be_creative_with_how_you_use_space\"><\/span><b>Be creative with how you use space.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/li>\n<\/ul>\n<p>Sometimes a design is more about how much space it leaves than how much it takes. Experiment with your space through sizing and alignment. It might just make your logo more impactful.<\/p>\n<p><br \/><img decoding=\"async\" class=\"aligncenter wp-image-750 size-full\" src=\"https:\/\/brands.live\/blogs\/wp-content\/uploads\/2022\/09\/4.jpg\" alt=\"\" width=\"2000\" height=\"2000\" srcset=\"https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/4.jpg 2000w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/4-300x300.jpg 300w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/4-1024x1024.jpg 1024w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/4-150x150.jpg 150w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/4-768x768.jpg 768w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/4-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>\n<h1><span class=\"ez-toc-section\" id=\"Use_a_different_background_for_contrast\"><\/span><b>Use a different background for contrast.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/li>\n<\/ul>\n<p>Never dull out your logo. Use colors that contrast each other to bring out the important elements.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-752 size-full\" src=\"https:\/\/brands.live\/blogs\/wp-content\/uploads\/2022\/09\/5.jpg\" alt=\"\" width=\"2000\" height=\"2000\" srcset=\"https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/5.jpg 2000w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/5-300x300.jpg 300w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/5-1024x1024.jpg 1024w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/5-150x150.jpg 150w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/5-768x768.jpg 768w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/5-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>\n<h1><span class=\"ez-toc-section\" id=\"Understand_how_to_use_calligraphy\"><\/span><b>Understand how to use calligraphy.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/li>\n<\/ul>\n<p>While using calligraphy, always make sure that your text is easily readable. All capital letters in calligraphy often lead to unreadability in text. Use your fonts correctly. The clearer the text, the more impactful it will be.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-779 size-full\" src=\"https:\/\/brands.live\/blogs\/wp-content\/uploads\/2022\/09\/6.jpg\" alt=\"\" width=\"2000\" height=\"2000\" srcset=\"https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/6.jpg 2000w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/6-300x300.jpg 300w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/6-1024x1024.jpg 1024w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/6-150x150.jpg 150w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/6-768x768.jpg 768w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/6-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>\n<h1><span class=\"ez-toc-section\" id=\"Be_proportionate_with_your_taglines\"><\/span><b>Be proportionate with your taglines.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/li>\n<\/ul>\n<p>Always make sure your tagline looks smaller than your title. Proportion is very important to clarify what\u2019s important and let the viewer focus on it more efficiently.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-780 size-full\" src=\"https:\/\/brands.live\/blogs\/wp-content\/uploads\/2022\/09\/7.jpg\" alt=\"\" width=\"2000\" height=\"2000\" srcset=\"https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/7.jpg 2000w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/7-300x300.jpg 300w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/7-1024x1024.jpg 1024w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/7-150x150.jpg 150w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/7-768x768.jpg 768w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/7-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>\n<h1><span class=\"ez-toc-section\" id=\"Let_your_logo_breathe_with_some_white_space\"><\/span><strong>Let your logo breathe with some white space.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/li>\n<\/ul>\n<p>Use negative space inside your frame to give your logo some space. It makes things look much clearer and removes the danger of a cramped view.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-781 size-full\" src=\"https:\/\/brands.live\/blogs\/wp-content\/uploads\/2022\/09\/8.jpg\" alt=\"\" width=\"2000\" height=\"2000\" srcset=\"https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/8.jpg 2000w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/8-300x300.jpg 300w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/8-1024x1024.jpg 1024w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/8-150x150.jpg 150w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/8-768x768.jpg 768w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/8-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>\u00a0<\/p>\n<ul>\n<li>\n<h1><span class=\"ez-toc-section\" id=\"Be_sure_to_size_your_icon_correctly\"><\/span><b>Be sure to size your icon correctly.<\/b><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<\/li>\n<\/ul>\n<p>Balance out your logo by giving your icon a proper size. The icon shouldn\u2019t be heavier than the title to avoid losing focus and is big enough to be centralized as the brand symbol.<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-785 size-full\" src=\"https:\/\/brands.live\/blogs\/wp-content\/uploads\/2022\/09\/9.jpg\" alt=\"\" width=\"2000\" height=\"2000\" srcset=\"https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/9.jpg 2000w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/9-300x300.jpg 300w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/9-1024x1024.jpg 1024w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/9-150x150.jpg 150w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/9-768x768.jpg 768w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/09\/9-1536x1536.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>\u00a0<\/p>\n<h5><span class=\"ez-toc-section\" id=\"Lastly_make_sure_your_creativity_matches_up_to_your_concepts\"><\/span>Lastly, make sure your creativity matches up to your concepts.<span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><strong>Tags:<\/strong>\u00a0<a href=\"https:\/\/brands.live\/blog\/4\/what-makes-a-good-logo#\">Logo<\/a>,\u00a0<a href=\"https:\/\/brands.live\/blog\/4\/what-makes-a-good-logo#\">Logo tips<\/a>,\u00a0<a href=\"https:\/\/brands.live\/blog\/4\/what-makes-a-good-logo#\">designing<\/a><\/p>\n<h1 style=\"margin-top: 0px; margin-bottom: 0px; text-transform: uppercase; color: #202124; font-family: Inter, sans-serif; text-align: center; background-color: #f5f7fc;\"><span class=\"ez-toc-section\" id=\"i\"><\/span><span style=\"font-weight: bolder;\">\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h1>\n<p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A logo is your client\u2019s first impression of you. So make sure that it expresses exactly what your business stands&hellip;<\/p>\n","protected":false},"author":1,"featured_media":723,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[1047,1870],"tags":[],"_links":{"self":[{"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/posts\/756"}],"collection":[{"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/comments?post=756"}],"version-history":[{"count":40,"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/posts\/756\/revisions"}],"predecessor-version":[{"id":12863,"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/posts\/756\/revisions\/12863"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/media\/723"}],"wp:attachment":[{"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/media?parent=756"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/categories?post=756"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/tags?post=756"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}