{"id":2038,"date":"2022-10-20T19:14:23","date_gmt":"2022-10-20T13:44:23","guid":{"rendered":"https:\/\/brands.live\/blog\/?p=2038"},"modified":"2023-12-20T15:30:55","modified_gmt":"2023-12-20T10:00:55","slug":"bccis-world-cup-marketing-strategy","status":"publish","type":"post","link":"https:\/\/brands.live\/blog\/bccis-world-cup-marketing-strategy\/","title":{"rendered":"BCCI&#8217;s World Cup Marketing Strategy!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2038\" class=\"elementor elementor-2038\">\n\t\t\t\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-7c383c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c383c0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbd8953\" data-id=\"dbd8953\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed8e72e elementor-widget elementor-widget-image\" data-id=\"ed8e72e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"600\" src=\"https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/10\/16.jpg\" class=\"attachment-full size-full wp-image-2040\" alt=\"\" srcset=\"https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/10\/16.jpg 1200w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/10\/16-300x150.jpg 300w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/10\/16-1024x512.jpg 1024w, https:\/\/brands.live\/blog\/wp-content\/uploads\/2022\/10\/16-768x384.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-92618f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92618f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct    elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81ae025\" data-id=\"81ae025\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa40d2f elementor-widget elementor-widget-text-editor\" data-id=\"fa40d2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 08-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p><h1><span class=\"ez-toc-section\" id=\"BCCIs_World_Cup_Marketing_Strategy\"><\/span><strong><span data-preserver-spaces=\"true\">BCCI&#8217;s World Cup Marketing Strategy!<\/span><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1><p><span data-preserver-spaces=\"true\">The T20 World Cup is quickly approaching us on 16th Oct and the oh! So famous, IND vs Pak is on 23rd Oct. So let&#8217;s take a look at how the BCCI has made billions from the gentleman&#8217;s game. It comes down to 4839 crore INR annually.<\/span><\/p><p><span data-preserver-spaces=\"true\">Apart from that, BCCI&#8217;s current deal with Star Sports for the broadcast of India&#8217;s home international games is worth 6138 crore INR, which comes down to 1227 crore INR annually. So let&#8217;s explore cricket finance today and see how the BCCI generates revenue.<\/span><\/p><p><span data-preserver-spaces=\"true\">How did BCCI become the biggest cricket organization in the world?<\/span><\/p><p><span data-preserver-spaces=\"true\">Well, BCCI has ensured that they play the marketing game as skillfully as our cricketers because they recognize the value of marketing.<\/span><\/p><p>\u00a0<\/p><h3><span class=\"ez-toc-section\" id=\"Here_are_3_mind-boggling_things_BCCI_does_during_every_game\"><\/span><span data-preserver-spaces=\"true\">Here are 3 mind-boggling things BCCI does during every game:\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3><h5><span class=\"ez-toc-section\" id=\"1_Media_rights\"><\/span>1. Media rights<span class=\"ez-toc-section-end\"><\/span><\/h5><h5><span class=\"ez-toc-section\" id=\"2_Title_Sponsorship\"><\/span>2. Title Sponsorship<span class=\"ez-toc-section-end\"><\/span><\/h5><h5><span class=\"ez-toc-section\" id=\"3_Team_Sponsorship\"><\/span>3. Team Sponsorship<span class=\"ez-toc-section-end\"><\/span><\/h5><p>\u00a0<\/p><h2><span class=\"ez-toc-section\" id=\"1_Media_Rights\"><\/span><strong>1. Media Rights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span data-preserver-spaces=\"true\">When it comes to watching their favorite sport, Indian fans don&#8217;t mind skipping a night out. And the BCCI is holding up that challenge. The BCCI has the negotiating leverage because of the massive fan base that is ready with their popcorn every time the men in blue swing the bat. You don&#8217;t believe it? The figures then might be helpful.<\/span><\/p><p><span data-preserver-spaces=\"true\">The 2019 Indian Men&#8217;s World Cup received almost 1.6 billion views. Calculators will show you that this is more than 50 times the number of views that any of your favorite Netflix programs would have received.<\/span><\/p><p><span data-preserver-spaces=\"true\">Back in 2008, the BCCI struck a deal with Multi-Screen Media, Sony Network India, and the World Sports Group (WSG) for 10 years of Indian Premier League broadcasting rights for a total of INR 8200 crore.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"2_Title_Sponsorship-2\"><\/span><strong>2. Title Sponsorship<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span data-preserver-spaces=\"true\">Title sponsorship is the second most important source of revenue for the BCCI. Attaching the company&#8217;s name to one of the country&#8217;s most important cricket championship titles is undoubtedly one of the most prominent advertising opportunities.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Yes, title sponsorship has been a significant source of revenue for the <strong><a href=\"https:\/\/apps.apple.com\/in\/app\/brands-live-festival-poster\/id1565767273\" target=\"_blank\" rel=\"noopener\">BCCI<\/a><\/strong> in recent years. The company that sponsors the title of a cricket event receives the most exposure, which means more advertising space, a larger logo, a better time slot, the company&#8217;s name and logo over the trophy area, and much more.<\/span><\/p><p><span data-preserver-spaces=\"true\">For the next four years, the rights to the title sponsorship have been sold to One97 communications, the company that owns Paytm. The company has paid the BCCI approximately INR 203.28 crore in terms of money.<\/span><\/p><h2><span class=\"ez-toc-section\" id=\"3_Team_Sponsorship-2\"><\/span><strong>3. Team Sponsorship<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2><p><span data-preserver-spaces=\"true\">Now, who doesn&#8217;t want to sponsor the biggest cricket team in the world? So naturally, official team sponsorship is another significant contribution to the BCCI&#8217;s revenue model.<\/span><\/p><p><span data-preserver-spaces=\"true\">Sahara India Pvt.Ltd was the official team sponsor of India for a long time. However, the crown was quickly passed on to Star Sports and then to OPPO.<\/span><\/p><p><span data-preserver-spaces=\"true\">BYJU&#8217;s is now the official team sponsor of the Indian Cricket team as of 2019. According to reports, BYJU&#8217;s contract with the BCCI is worth INR 1079 crores for September 2019 to March 2022.<\/span><\/p><p>Other forms of <strong><a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.brandspot365&amp;hl=en\" target=\"_blank\" rel=\"noopener\">Marketing<\/a><\/strong> are used throughout the events, such as stadium tickets, a percentage of franchise earnings, and so on. All of this contributes to the massive picture of the BCCI&#8217;s total revenue earned through its IPL brand.<br \/><br \/>The most robust cricket board in the world focuses on marketing in this manner, and as a result, it has the most revenue. Marketing is the king right now, and <strong><a class=\"editor-rtfLink\" href=\"https:\/\/brands.live\/\" target=\"_blank\" rel=\"noopener\">Brands.live<\/a><\/strong>\u00a0can teach you how to control the kingdom if you want to. Support your company in starting its digital marketing journey.<\/p><p><!-- \/wp:paragraph --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>BCCI&#8217;s World Cup Marketing Strategy!The T20 World Cup is quickly approaching us on 16th Oct and the oh! So famous,&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[834,831],"tags":[],"_links":{"self":[{"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/posts\/2038"}],"collection":[{"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/comments?post=2038"}],"version-history":[{"count":16,"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/posts\/2038\/revisions"}],"predecessor-version":[{"id":2057,"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/posts\/2038\/revisions\/2057"}],"wp:attachment":[{"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/media?parent=2038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/categories?post=2038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brands.live\/blog\/wp-json\/wp\/v2\/tags?post=2038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}