Here’s how brands celebrated Parents’ Day in previous years
Parents play an indispensable role in our lives, and National Parents’ Day, celebrated on the fourth Sunday in July annually, serves as a special occasion to honor them. It’s a chance for children to express their heartfelt appreciation and gratitude for the love and hard work their parents provide. Brands also join in the celebration, sharing narratives of joy and thankfulness on this meaningful day.
1. Byju’s
Byju’s, the esteemed educational technology company, crafted a heartwarming and emotionally charged social media post on Parents’ Day, effectively leveraging online branding to connect with its audience. Through a captivating video, they ingeniously tapped into the latest trends of emotional storytelling, making the post go viral across various platforms.
The well-crafted video featured the touching narrative of parents’ sacrifices, resonating deeply with viewers and eliciting emotional responses. Byju’s strategic use of social media as a platform for this heartening message allowed it to reach millions of people, sparking conversations about the significance of parental dedication to education.
In this digital age, where online presence and engagement are paramount, Byju’s remarkable social media post demonstrated how a well-crafted message combined with an emotional video can create a powerful ripple effect, touching lives and reinforcing the brand’s commitment to education and family values.
2. Amazon Prime Video
Amazon Prime launched a heartwarming social media post on Parents’ Day, skillfully leveraging online branding to create a touching video that quickly became a trend. The ad beautifully portrayed the sacrifices parents make for their children’s education and well-being. It struck a chord with viewers, evoking emotions and gratitude for parental dedication. The post’s strategic use of social media amplified its impact, making it go viral and reinforcing Amazon Prime’s brand as empathetic and socially conscious. Through this powerful video, Amazon Prime highlighted the immeasurable love and sacrifices parents undertake, leaving a lasting impression on audiences.
3. Dice Media
Dice Media India’s heartwarming social media post on Parents’ Day struck a chord with audiences through an emotional video that quickly became a trend. Their ad beautifully depicted the selfless sacrifices parents make to ensure their children’s education and well-being. Using social media as a platform for this poignant message amplified its impact, making it go viral and reinforcing Dice Media India’s online branding as empathetic and relatable. The video left viewers reflecting on parents’ immeasurable love and dedication, making it a powerful tribute.
4. Shaadi.com
On Parents’ Day, Shaadi.com touched hearts with a heartwarming social media post that showcased the immense sacrifices parents make for their children’s education and well-being. Through a poignant video, the ad beautifully captured how parents selflessly set aside their hobbies, desires, and happiness to ensure their children’s futures. Its emotional storytelling struck a chord with viewers, making it a trending topic across social media platforms. Shaadi.com’s strategic use of online branding amplified the impact, solidifying its image as a socially conscious and empathetic brand.
